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Email Marketing Campaign Specialist Philadelphia, PA, USA

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Email Marketing Campaign Specialist Description

Job #: 60172
EPAM is committed to providing our global team of 36,700+ EPAMers with inspiring careers from day one. EPAMers lead with passion and honesty and think creatively. Our people are the source of our success and we value collaboration, try to always understand our customers’ business, and strive for the highest standards of excellence. In today’s new market conditions, we continue to support operations for hundreds of clients around the world remotely, with the vast majority of our teams working from home. No matter where you are located, you’ll join a dedicated, diverse community that will help you discover your fullest potential.

Description


We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

REQ #: 204931345

What You’ll Do

  • Creating and monitoring a wide variety of email marketing campaigns
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Assist in migrating current campaigns from Zeta to Adobe Campaign
  • Proficient in basic and advanced email marketing and automation principles and best practices, the regulatory environment such as sender score and reputation, deliverability, and CAN-SPAM
  • Ensure design and layouts of emails are optimized, user and mobile-friendly
  • Proofreading key messaging in and out of email templates
  • Sending graphics requests to designers
  • Compiling & purging email lists
  • Securing email databases for future campaigns
  • Following up on emails
  • Creating digital ads

Requirements

  • 3+ years of experience in marketing
  • Proven experience as an email marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Solid understanding of building and configuring data, list management, and segmentation
  • Demonstrable experience in marketing data analytics and tools
  • Experience managing high volume email programs a plus
  • Strong written, verbal, and interpersonal skills
  • Solid computer skills, including MS Office, marketing software (ZETA, Adobe Campaign, similar tools), and applications (Web analytics, Google AdWords etc.)
  • Knowledge of HTML, CSS
  • Well-organized and detail-oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind

What We Offer

  • Medical, Dental and Vision Insurance (Subsidized)
  • Health Savings Account
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Short-Term and Long-Term Disability (Company Provided)
  • Life and AD&D Insurance (Company Provided)
  • Employee Assistance Program
  • Unlimited access to LinkedIn learning solutions
  • Matched 401(k) Retirement Savings Plan
  • Paid Time Off
  • Legal Plan and Identity Theft Protection
  • Accident Insurance
  • Employee Discounts
  • Pet Insurance

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